In the height of consumerism around the holidays, #GivingTuesday is a breath of fresh air. The global day of giving reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
#GivingTuesday falls on the Tuesday after Thanksgiving and is known to kick off the charitable season. Last year over $400 MILLION was raised online. Based on trends, it’s predicted this year we’ll see a 26% ($102 million) increase in money raised.
If your church doesn't participate because you think #GivingTuesday is only for nonprofits—think again! Faith-based organizations now receive the largest percentage of online gifts compared to other sectors.
Whether this is your church’s first time participating or you want to increase gifts from last year, here are 5 impactful digital giving features that unleash generosity on #GivingTuesday.
1. Text Giving
Text giving is ideal for unique giving days like #GivingTuesday. While not everyone will prefer giving via text, many people find it an incredibly convenient way to keep up with generosity on-the-go. It takes 2 steps and only seconds to give from anywhere, anytime.
Campaigns emphasizing text gifts see very high success rates. For instance, the Red Cross raised over $43 million with its Text-to-Haiti earthquake relief campaign. Of those that gave, more than 50% contributed their gifts shortly after learning about the campaign.
Text giving simply makes sense for fundraisers that happen once a year, occur sporadically, or fall on a weekday. Remember, #GivingTuesday is a global event that takes place online, and people beyond your local community will be searching for ways to contribute to your church.
2. Church App
People LOVE using church apps to keep up with ministry. Church apps have robust features like push notifications, built-in giving, media, prayer requests, calendars, and more designed to engage givers beyond the walls.
Use push notifications to remind people about your #GivingTuesday campaign. Send emails inviting them to Sunday's service, where you’ll share the impact of the gifts. If they can’t attend, encourage them to listen to the sermon on the app. Let people know that even when they’re not in church, they can still make a difference!
Try the church app, MinistryOne, free for 30-days! Add it to your Kindrid plan to test out the features and see the impact for yourself.
3. Fund Management Tools
Creating and managing a separate fund for #GivingTuesday doesn’t have to complicated. With Kindrid, you can create unlimited funds for people to choose from. Continue to accept gifts to your general fund and run other year-end campaigns while also creating a special fund for #GivingTuesday.
Seamlessly manage these funds and the information associated with them from your dashboard. As you plan next year’s campaign, look back at the results to identify giving patterns and strategically pivot your efforts where you see gaps.
4. Recurring Giving Options
Recurring gifts are one of the best ways to increase giving. But, promoting them tends to get swept under the rug during #GivingTuesday. Year-end is actually a great time to remind people that recurring gifts don’t have to be set up at a weekly or even monthly frequency. People can choose a quarterly, bi-annual, or yearly recurring gift if they prefer.
In many cases, you don’t even have to mention recurring gifts to your church. Simply offer this option on your giving form, so people can select it if it makes the most sense for them.
5. Success Coaches
Our Success Coaches have real-world experience working with (and for) ministries. Their mission is for every Kindrid customer to grow giving by making the most of our platform and resources. They provide strategy and marketing ideas, so you get more of your people using digital giving for #GivingTuesday (and throughout the year).
If your ministry is searching for better ways to streamline your message, our Success Coaches will show you how to use features like text giving and a mobile app that capture givers where they are. Even if you already know about text and mobile giving, they’re here to help you maximize those features during peak giving days that make a real impact on your giving numbers.
Want to see how Kindrid can help your church unleash generosity on #GivingTuesday?