Join us over the next month as we take an honest look at the ways our churches handle the topic of giving with this 5 part Church Giving Audit series.
So far, our audit’s asked:
- Are we engaging in giving monologues or giving dialogues?
- Are these 6 barriers to giving present at my church?
- Are we engaging new givers?
Today, we're looking at the way we communicate giving on our churches' websites.
Even if your church has a simple, intuitive giving solution, if you aren’t intentional about how you showcase giving options on your website, you may lose people in a maze of pages and search results, ultimately frustrating their desire to be generous.
Clear communication and clean design are key to giving pages that get the job done. Serving over 1,300 churches offers us an inside look at the some of the best giving pages out there and what makes them so helpful, from a giver’s perspective. Here are 3 of our favorites:
7 Hills Church
Why we love it
- “GIVE” has a place of prominence on the home page navigation
- Theologically rooted in gratitude
- Commitment to transparency by detailing FAQs
- Clean, simple design, with clear instructions
Besides their calming color palette (who could be stressed about giving gazing at a sunset?!) and bold font choice, we love 7 Hills Church’s giving page for its clear navigation and informative layout.
It starts by anchoring our giving in Scripture, then logically flows into the ways to give at 7 Hills.
Encouraging greater giving at your church starts with something simple: be clear about the ways people can give! 7 Hills does an awesome job of this by using three icons to indicate the three digital ways people can give.
Finally, 7 Hills heads off questions before they turn into real concerns with a detailed FAQ. By using expanding answers, if everything makes sense, your eye doesn’t have to wade through unnecessary words. If you are wondering about something, simply click on a question to expand it, one answer at a time.
Victory Church
Why we love it
- “GIVE” has a place of prominence on the home page navigation
- Reflects generosity as part of the church’s DNA
- Commitment to transparency by detailing FAQs
- Clean simple design, with clear instructions
- Concise copy
By setting the page up so the top navigation menu takes you directly to the section that fits your search, Victory Church avoids dragging givers through information they don’t need.
We LOVE Victory Church’s commitment to inspirational and informative generosity teaching. By linking to a sermon series on generosity that both explains why giving is part of the church’s DNA and individual peoples’ journeys on the road to generosity, those who are hesitant about giving understand exactly why the Bible calls us to give and what it looks like to be generous.
Once we get to their Smart Giving section, our eyes are full of hearts 😍😍😍:
Besides the succinct instructions about how to give by text, including an instructional video, Victory Church gives you the option of adding their giving number to your contacts. Do that and BOOM! You’re ready to give, and give again, in under 30 seconds. It’s the thoughtful attention to detail and keen eye toward giver experience that make Victory Church's giving page so awesome.
Similar to 7Hills, Victory Church also provides its givers with an FAQ section, which like we detailed above, is enormously helpful in dispelling concerns before they morph into inaction.
Lakeshore Church
Why we love it
- “GIVE” has a place of prominence on the home page navigation
- Copy is concise and doesn't lose people in the details
- Once taken to the Navigation is clear
- Lakeshore ties the generosity of its congregation back to the impact it makes on the church and community
We love that Lakeshore clearly defines and differentiates tithes and offerings—two principles that can feel vague and interchangeable. And, even more impressive, they do so in two sentences.
Lakeshore also encourages their givers to keep track of their giving by linking to their giving statements. It's a helpful and informative addition!
So, how does your church's giving page stack up? Are you using clear and concise copy? Does "giving" have a place of prominence on your homepage?
We'd love to chat with your church how about your can improve your congregation's giving experience, from start to finish! Let's schedule a time to talk!
